Taco Bell expands testing on waffle taco after becoming a hit in California… as the 460 calorie snack prepares to go national


  • Waffle Taco contains 30g of fat and 460  calories
  • It was the top seller during breakfast  hours at the 5 Californian testing branches

By  Associated Press

PUBLISHED: 14:45 EST, 6  August 2013 |  UPDATED: 14:45 EST, 6 August 2013

Taco Bell says it’s expanding its small test  of waffle tacos, as it prepares to take its breakfast menu national sometime  next year.

The fast-food chain says the waffle taco,  which includes scrambled eggs, sausage and a side of syrup, was the top seller  during breakfast hours at the five Southern California restaurants where they  were tested earlier this year.

The shape of the taco, which has 460 calories  and 30 grams of fat, was changed to make it easier to hold the  stuffing.

The waffle taco contains 460 calories and 30g of fat per serving but is a hit with breakfast fast food fans 

The waffle taco contains 460 calories and 30g of fat per  serving but is a hit with breakfast fast food fans


Now the company wants to see how it would  fare on a bigger scale; the waffle tacos and a full breakfast menu will be  expanded to about 100 restaurants in Fresno, California; Omaha, Nebraska; and  Chattanooga, Tennessee, starting Thursday.

Brian Niccol, president of Taco Bell, said  the idea is partly to get a better sense of how well restaurants will be able to  handle the added operational pressure from the waffle tacos.

‘You only get one shot when you go with big  items,’ he said.

Taco Bell already offers breakfast at about  850 locations in 10 Western states and has been tinkering with new items such as  the waffle taco before rolling it out to its 6,000 U.S. locations.

Also being tested in the additional locations  starting Thursday are a yogurt parfait and oatmeal.

Taco Bell isn’t alone in trying to serve food  in different parts of the day.

Taco Bell already offers breakfast at about 850 locations in 10 Western states  

Taco Bell already offers breakfast at about 850  locations in 10 Western states


Since restaurant chains are already paying  for fixed costs of such as rent and electricity, the thinking is that they want  to ring up as many sales as possible throughout the day, not just during the  busy lunch and dinner hours. In industry jargon, executives often refer to this  concept as ‘expanding day parts’.

McDonald’s, for example, has been testing an  ‘After Midnight’ menu that mixes breakfast and lunch items.

Taco Bell has also been promoting a ‘Happier  Hour’, which features snacks and drinks intended to attract customers in the  late afternoon, when business tends to be slower.

Yum Brands Inc., the parent company of Taco  Bell, clearly sees breakfast as its next big opportunity.

In a conference call with analysts last  month, Yum President Richard Carucci said that breakfast has accounted for about  4 percent of sales in restaurants where it’s been available.

‘But this is before we’ve now dialed it up,’  he noted.

Since they were introduced in March, the  waffle tacos have undergone some tweaks, including the frying time and  temperature, Niccol said.

If it does as well in the expanded test as it  did at the five locations, Niccol said he doesn’t see why it wouldn’t be on the  national menu.

Read more: http://www.dailymail.co.uk/news/article-2385594/Taco-Bell-expands-testing-waffle-taco-hit-California–460-calorie-snack-prepares-national.html#ixzz2bFXLsTsg Follow us: @MailOnline on Twitter | DailyMail on Facebook

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