Before the feminist revolution, men built their masculinity on traits that opposed those assigned to women. Since then, men can no longer rely on this anti-feminine norm. What are the effects of this shift on masculinity affirmation? Researchers (UNIGE) have revealed that some men assert their manhood by stressing their heterosexuality, in order to compensate for this feminisation of men. This move marks a rejection of homosexuality, seen as the personification of the feminine man.