PUBLIC RELEASE DATE: 2-Dec-2014 A group of researchers tested whether monkeys show a common human bias: the tendency to confuse the price of a good with its quality. Previous studies have shown that humans think wine labeled with an expensive… Read More ›
Price
Using Brainwaves to Test Prices
Is Your Coffee too Cheap? By Frank Thadeusz A German scientist is developing a new way of testing prices by measuring brain waves. Some marketing critics are horrified by the idea of feel-good pricing, but others argue it could make… Read More ›
Personalised pricing: driving prices down? Yes, a Price Just for You !
The Office of Fair Trading is probing whether some websites use data to hike prices for individual consumers – legal expert Vanessa Barnett says the opposite is likely to be the case. Personalised pricing is similar to supermarkets’ loyalty schemes,… Read More ›
Engineering Evil 