” consumer demand for healthcare is manufactured and manipulated, driving up cost, waste and harm ” Public Release: 14-Oct-2014 Higher Integrity Health Care for Evidence-Based Decision Making LEBANON, NH – The foundation of evidence-based research has eroded and the trend… Read More ›
Direct-to-consumer advertising
Warning of Potential Side Effects of a Product Can Increase Its Sales
Sep. 24, 2013 — Drug ads often warn of serious side effects, from nausea and bleeding to blindness, even death. New research suggests that, rather than scaring consumers away, these warnings can improve consumers’ opinions and increase product sales when… Read More ›
Study finds that ‘Big Pharma’ fails at self-policing ED drug advertising: Sex, lies and television?
“The mechanism set up by PhRMA for consumers to make complaints does not function: the FAX machine is typically not connected and complaints go unanswered.” Contact: Buffie Stephens buffiestephens@uncc.edu 704-687-5830 University of North Carolina at Charlotte CHARLOTTE, N.C. –Feb…. Read More ›