Online Records Could Expose Intimate Details and Personality Traits of Millions

Research shows that intimate personal attributes can be predicted with high levels of accuracy from ‘traces’ left by seemingly innocuous digital behaviour, in this case Facebook Likes. Study raises important questions about personalised marketing and online privacy. (Credit: Graphic from mypersonality app, Cambridge Psychometrics Centre) Mar. 11, 2013 — Research shows that intimate personal attributes […]